Welcome to the new American Bean Coffee site! We wanted to take a moment and thank everyone in our community for rallying around Cupa Cafe through these trying times. So, now that the cat is out of the bag, and American Bean Coffee is opening on June 8, 2020 (with take-out options as mandated.)
The name may be new, but we are the same people you’ve come to know.
First off, when you come to American Bean Coffee you will see all the familiar faces as always. Our staff is committed to the same quality that you have known to come and love.
When acquired Cupa Cafe in November 2019, the new ownership group knew we had to make certain changes. We started small with menu and kitchen items and were overwhelmed by the positive response. From there as momentum was building, we identified more opportunities to better embrace the coffee culture and the rich history of Watchung Hills.
On March 16, 2020 amidst concerns for our guests and staff we opted to close doors as the COVID-19 pandemic spread. It was a difficult decision, but we knew we were doing the right thing for the community. No cup of coffee or sandwich is worth putting anyone’s health in jepeordy.
Our voluntary closure allowed us to re-evaluate the business, it’s position in the community and collectively what we wanted to build. American Bean Coffee was born.
We feel the name American Bean Coffee better represents who we serve, who we are, and the future. We hope you embrace the new brand just as you embraced Cupa Cafe.
Thank you for allowing us to be a part of your neighborhood – we look forward to helping you start your days, hear about your kids and businesses, and be a part of something bigger in the Watchung area.